Lauren Clemmer, executive director of the Association for Accounting Marketing (AAM), and Lee Frederiksen, Ph.D, managing partner at Hinge Research Institute, discuss the findings of the 2019 Marketing Budget Benchmark Study. The bi-annual survey is designed to provide accounting marketing professionals, firm leaders and business developers with the insight needed to determine whether your CPA firm’s existing marketing strategy is effective – particularly when compared to the marketing efforts of firms that are similar to yours in size or location. This valuable tool looks at CPA marketing best practices and how tactics, such as content marketing and social media marketing, can improve your firm’s bottom line.

During this episode of AAMplify!, you will learn:
* How high-growth accounting firms are spending their marketing dollars.
* What low-growth accounting firms are spending their marketing budget on.
* How your CPA firm’s marketing budget spend might just be a direct reflection of your firm’s growth rate.

To learn more about the 2019 Marketing Budget Study, download the executive summary here — https://netforum.avectra.com/eweb/shopping/shopping.aspx?site=aam &webcode=shopping &shopsearchcat=merchandise &productcat=resources &prd_key=03364e8b-3303-47b2-b281-990aa1901b62

To download the full report, visit this web page — https://netforum.avectra.com/eweb/shopping/shopping.aspx?site=aam &webcode=shopping &shopsearchcat=merchandise &productcat=resources &prd_key=916dc85d-f404-4621-8444-88208fe1e275

To learn more about the Association for Accounting Marketing, visit our website at https://www.accountingmarketing.org.
You can also get free insight that will help you market your accounting firm, when you visit the association’s blog here — https://www.cpagrowthtrends.com/

Interested in becoming a member of the Association for Accounting Marketing? AAM offers a ton of great tools designed to make marketing for accountants easy. Learn more – https://www.accountingmarketing.org/membership/membership/

Check out our calendar of upcoming events – https://www.accountingmarketing.org/events/upcomingevents/

What are you thoughts about the findings of this year’s survey?? Comment below!

Check out 7 SEO tips for your business in 2019. Our 7 Search Engine Optimization Tips and Strategies will help you drive more organic search engine traffic for your business. We have SEO Tips for websites and for the Google search engine so you can rank higher with your WordPress website. When you are looking for SEO Tips for WordPress websites in 2019, we have you covered with some great strategies for coming up with content ideas, creating content, creating SEO content strategies, and finding more search engine optimization opportunities for your website. There are hundreds of SEO Tips and Tricks, so our goal was to give you the very best that you can apply to your own website.

SEO Tips Article on Surfside PPC: https://surfsideppc.com/seo-tips-for-websites/

Helpful URLs:

Keyword Research for SEO: https://www.youtube.com/watch?v=-4TQXTDVKZo

Simple SEO Content Strategy Plan For Websites 2019: https://www.youtube.com/watch?v=udtum1pwTmY

Google Search Console Tutorial: https://www.youtube.com/watch?v=PMOny6RDjtg

UberSuggest: https://neilpatel.com/ubersuggest/

Google Keyword Planner: https://ads.google.com/home/tools/keyword-planner/

Google Search Console: https://search.google.com/search-console/about

7 SEO Tips for Beginners for Your Website 2019:

There are plenty of things you can do to improve your search engine optimization strategy. You don’t need to make it overly difficult, and it’s important to understand that you need to focus on your long-term results. The websites that drive the most traffic with search engine optimization use long-term strategies and focus on growing their traffic over time.

1. Use the Keyword Planner and/or UberSuggest for SEO Keyword Research

You need to first find the top keywords for your business, and you can do that with the Google Ads Keyword Planner and a tool like UberSuggest.

2. Create a Search Engine Optimization Content Strategy and Publishing Schedule

You need a content creation and publishing schedule if you want to keep up with your SEO content. You need to create content around your top keywords, publish new content regularly, and continue to grow your search engine rankings.

3. Optimize for Long-Tail Keywords to Help Rank for Short-Tail Keywords

It’s easier to rank for long-tail keywords than short-tail keywords because of overall competition for keywords that have the top average monthly searches.

4. Look at the Top Content for Your Top Search Engine Keywords

To understand the type of content you need to create, you need to look at the top content for the keywords you are trying to rank for. You can see the top marketers and what they are ranking for to improve your own content creation strategy.

5. Use the Google Search Console to Find Keywords You Rank For and Your Top Pages

Use the Google Search Console aka Google Webmaster Tools to improve your current rankings, find your top search queries, find opportunities for your business, and improve your top pages.

6. Use On-Page SEO Strategies to Optimize The Content You Are Creating

There are tons of on-page search engine optimization strategies and you want to optimize your content to improve your SEO efforts.

7. Update Old Content to Improve it and Keep the Information Relevant

Keep all of your website content up to date and continue to update your content and keep it as relevant as possible.

How do I increase my SEO ranking?

Create content regularly, promote your content, and focus on top keywords. Continue to improve your content over time and stick to one single niche so you aren’t creating content about everything possible.

What is the best way to do SEO for your website?

Look at long-term strategies and continue to learn SEO over the course of time. You will struggle to learn if you don’t know the top SEO Tips and Tricks and if you don’t improve your website and your content.

Does page loading speed actually affect Google rankings? I decided to find out.

And the results will probably surprise you.

First, a little bit of background. Google has stated several times on the record that site loading speed impacts SEO. The slower your site is, in general, the worse it will rank in the search results.

But they’ve never said how important speed actually is. Is it a Google ranking factor that’s a key part of the algorithm? Or a minor thing that won’t make much of a difference in practice.

Well, I decided to find out. Specifically, I ran a little SEO experiment. This experiment took one page that loaded SUPER slowly according to Google PageSpeed Insights… and sped it up significantly.

Then, I tracked the rankings and organic traffic to that page.

That way, we could control speed as variable (as much as you can control any variable in an SEO experiment!).

The results were… interesting to say the least.

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Google’s Maile Ohye shares her advice for hiring an SEO (Search Engine Optimizer) to improve the searcher experience on your website.

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