If you’re asking questions like these, you’re in the right place. As experts in the field of SEO, or search engine optimization, we know that the right SEO can make or break a business online. On this page, we’ll explain SEO, why SEO is important, which businesses need it, and offer some resources so you can explore the topic further.

Why is SEO Important?
SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine. Without modern SEO, it would be extremely simple to manipulate the search results so that the site with the most links or the most pages—all easily generated by software—consistently ranked #1.

SEO is important because it keeps the search results fair. It reduces the ability to manipulate these results as much as possible, so that the sites appearing for each search are there because they deserve to be there. Hard work and a website that appeals to visitors correlate with high search engine rankings, so if your site meets these criteria, you’ll have a better chance at showing up in the results.

Users trust search engines, and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers.

And SEO is cost-effective. Competitive industries can spend large amounts of money on paid website traffic. Of course, you can still purchase ad space, but if you’re working with a tight budget, SEO is a great way to drive qualified traffic to your site without directly paying for it.

Create a Strategy that Works for Each of Your Stores!

Running stores in different markets means creating different strategies that address the needs and wants of each shop’s target audience. This may seem obvious when it comes to creating ads and deals, but what about your SEO strategy? If you’ve put your SEO strategy on the back burner or have implemented a one-size-fits-all approach, it’s time to restructure your plan to drive more organic traffic to your different local menus. Implement a strategy that works.

Just posting without a plan? Creating pages with no strategy?

There’s a better way! SEO is crucial for driving traffic to your website, but when dealing with multiple locations, you need to create strategies for boosting each one. A cookie-cutter approach won’t work—it’s time to dive in to what will help each of your locations rank well on Google and easily get found by interested shoppers.

From keywords and location pages to dispensary listings—we’ll be covering everything you need for SEO for marijuana dispensary MSOs.

Watch our 30-minute webinar and learn:

• Which SEO tactics you need to implement
• The tools that will help you succeed
• How to evaluate whether your SEO is working

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In this SEO Case Study, you’ll find out, step by step, all the SEO strategies we used to increase a clients traffic by 3012%. You’ll learn, in detail, some of our best SEO techniques to explode your site’s traffic…

Check Out the Full Article
►► https://diggitymarketing.com/marketing-services-seo-case-study/

Want my agency to take care of your SEO for you? Contact us today:
►► https://thesearchinitiative.com/

What you’ll learn in this video:

00:00 Intro
00:31 Case Study Overview & Results
01:02 What You’ll Learn
01:30 Establish Topical Relevance
03:54 Match The Search Intent Of The Queries
05:10 Full On Page SEO Audit
07:54 E-A-T
08:52 Technical SEO Audit
11:05 Link Building

Recommended Tools:

Surfer: https://surferseo.com/
Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/
Google Structured Data Markup Helper: https://www.google.com/webmasters/markup-helper/u/0/
Google Rich Results Testing Tool: https://search.google.com/test/rich-results
Ahrefs: https://ahrefs.com/
Hunter: https://diggitymarketing.com/go/hunter
Gmass: https://www.gmass.co/
PitchBox: https://pitchbox.com/

For more Link Building Strategies, check out this Playlist:
►► https://www.youtube.com/playlist?list=PLon5tUqnLX4xuOQ10erHBqFh67Mkt_REy

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Subscribe here
►► https://www.youtube.com/MattDiggity?sub_confirmation=1

Download my Evergreen Onsite SEO Guide FREE
►► https://diggitymarketing.com/onsite-seo-guide

For more Case Studies, check out this Playlist
►►https://www.youtube.com/playlist?list=PLon5tUqnLX4zdMVfvxMt7EP02N2_rIvhu

Would you like to get high-level leads? Who doesn’t!

Using surveys as a lead generation and brand awareness strategy can be very effective.

Join Shelley Walsh, Special Projects Editor at Search Engine Journal and Founder, Loren Baker, as they use our State of SEO 2021 Report as a case study. (You can find a copy here: https://www.searchenginejournal.com/state-of-seo/)

They discuss the why, how, and challenges of our latest survey from a content marketing perspective.

Developing a good report is more than numbers; it’s also about connecting with the right people, getting good data, building your audience, and reaching them in various ways. Listen as they share how this survey has increased the success of gated content and considerations when publishing something like this on your own.

We were looking to find something that would assert that industry authority that we had and something that would get us not only good page views but also links as well. –Shelley Walsh [09:54]

Having unique data is always a real plus point, and one of the real benefits of it is the fact that
they are natural linking machines. –Shelley Walsh, [13:22]

The value of building your own audience, whether you’re a company, ecommerce, a publisher, is that building up an email list or a customer list that you can revisit in more ways than one. –Loren Baker, [31:26]

[00:00] – A little about Shelley
[08:51] – Why SEJ decided to publish a massive piece of content, the State of SEO
[15:30] – How many SEO professionals were surveyed and how that led to quality results
[18:06] – Tactics that generated extensive media coverage, conversation, and backlinks
[20:17] – How Shelley designed the State of SEO survey to be useful and actionable
[24:49] – What challenges Shelley had and what she learned from doing this study
[31:22] – Is it worth it for ecoms or publishers to build their own audience?
[33:26] – How to leverage your audience for responses
[35:40] – Creating and using your own audience vs. using those owned by others
[39:19] – How Shelley and SEJ encouraged readers to respond
[41:16] – Comparing survey tool UX and how to choose the right one
[43:57] – What a survey design needs to be successful
[50:00] – What made the difference when publishing the results?
[53:11] – One of the classic rules in advertising applied
[55:14] – What people never mention about content repurposing and branding
[58:52] – Where do Shelley and Loren find their most valuable marketing insights?
[01:03:27] – Using surveys for lead acquisition
[01:05:14] – Questions to ask yourself when planning surveys
[01:06:20] – How to get good data even if you’re a small business

Try to think about something different for each channel and approach it in a different way so that it’s giving people a reason to check out all the different avenues. Give a slightly different approach in each one. –Shelley Walsh, [58:38]

What really matters is that you know if you’re producing content that nails your concepts and you’ve got a really strong concept of value. –Shelley Walsh, [43:57]

If you’ve done a study or survey the first time, don’t give up. By continuously doing it, people start to expect it, and it starts to grow. –Loren, [01:08:29]

Looking to keep up with what’s current and effective in digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.

Connect with Shelley Walsh:

Content marketing consultant Shelley Walsh is a Special Projects Editor at Search Engine Journal. Since founding ShellShock, her team has produced content that has attracted hundreds of links and gone viral. Having a passion for new challenges and learning new things has driven her to achieve success. She enjoys spending time at the pool, reading, biking, or climbing hills during her free time.

Follow her on Twitter: https://twitter.com/theshelleywalsh
Connect with Shelley on LinkedIn: https://www.linkedin.com/in/shelleywalsh/
Visit: https://shellshockuk.com/

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker