How to Connect Your Content to What Journalists Want for Top-Tier Links
In the digital PR era, creating content that top-tier publications would want to link to is possible. You just have to understand what a journalist wants.
The Secret to PR Success with Journalists
Kelsey Ogletree is on a mission to change the media industry by advocating for transparency and prioritizing relationships over transactions.
In this podcast episode, she is going to talk about what works and doesn’t work with publicists pitching journalists, how to build relationships with journalists, and what transparency in the media really means.
Plus, she is going to tell us all about Pitchcraft, what she sees as the future of pitching the media, and the secret to PR success with journalists.
Kelsey Ogletree is an Alabama-based independent journalist covering food, travel, and golf for outlets like Wall Street Journal, Travel + Leisure, and AARP The Magazine. She’s also the founder of Pitchcraft, a platform connecting PR pros to top-tier journalists.
Find more about Kelsey here: https://www.kelseyogletree.com/
Learn more about Pitchcraft here: https://pitchcraft.kelseyogletree.com/
Connect with Kelsey on
Instagram: @kbogletree
Twitter: @kelseyogletree
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FREE VIDEO TRAINING:
Have you been wanting to get in front of more people without spending money on advertising but you’re not sure where to start… and you really don’t want to waste time on the wrong steps or waste money hiring the wrong people?
Let me help! I’ll show you how to earn coverage in the media – in print, online, and on TV – to get more visibility for you and your business.
Sign up for my FREE media class here:
https://mediamavenandmore.com/publicity
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Listen to the Become a Media Maven PODCAST here:
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#Blinktank Webinar: Digital PR and Link-Building for DTC Brands
Learn the ins and outs of digital PR and link-building as they pertain to DTC brands from Blink SEO’s in-house industry expert Tabby Farrar.
In the webinar, Tabby touches on:
-How to determine whether or not digital PR and link-building will benefit your brand
-How to devise digital PR stories that actually work
-Pitching digital PR stories
-How to cope and pivot if your campaign fails
Plus, she takes a look at real digital PR campaigns launched by DTC businesses, and explains how other businesses can incorporate similar strategies.
Using DIGITAL PR to get AMAZING backlinks for your website
In this interview, Mark talks about building your moat. That’s a way to defend your website against the competition.
He shows us the data from a research project they have conducted where they looked at over 5000 websites.
So, if you’ve ever wondered how many articles it will take to earn xxx amount of dollars they now have the data.
To see the prices and grab yourself a black friday deal click the link below
Starts on Monday 21st November and runs until Midnight on Sunday 4th December.
https://www.nichewebsite.builders/black-friday-sale-2022/aff/15/
** Affiliate Disclaimer: Some of the above links may be affiliate links, which may generate a sales commission. I am an Amazon affiliate partner and an affiliate for many other programs.
DISCLAIMER: I am not a financial adviser. These videos are for educational purposes only. Investing of any kind involves risk. While it is possible to minimize risk, your investments are solely your responsibility. It is imperative that you conduct your own research. I am merely sharing my opinion with no guarantee of gains or losses on investments.
How to Get High DR Links with Digital PR w/ Stacey MacNaught
We know you love it when we talk about link building.
And while we’ve got a lot of great tactics up our sleeves, we’ve only just covered the tip of the iceberg.
This week, Mark talks with Stacey MacNaught, PR link builder extraordinaire, to discuss a link building tactic – a tactic that we at Authority Hacker are VERY excited about.
RESOURCES & LINKS:
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Stacey MacNaught
https://www.staceymacnaught.co.uk
https://twitter.com/staceycav
Micro Biz Mag
https://microbizmag.co.uk
PR Platforms
Response Source
https://www.responsesource.com
Help A Reporter Out (HARO)
https://www.helpareporter.com/
Press Plugs
https://www.pressplugs.com
Pressloft
https://www.pressloft.com
Tools
Mailtrack
https://www.mailtrack.io
Google Surveys
https://www.google.surveys.com
Creative Commons Link Building
Flickr
https://www.flickr.com
Unsplash
https://www.unsplash.com
Alamy
https://www.alamy.com
Shuttterstock
https://www.shutterstock.com
Getty images
https://www.getty.com
Copy Track
https://www.copytrack.com
Pic Match
https://www.picmatch.ca
► If you want to learn how to start & grow profitable authority sites, check out our free training here: https://www.authorityhackertraining.com/
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Time Stamps
00:00 Intro
0:44 Who is Stacey MacNaught
04:38 The PR Link Building Learning Curve
06:53 Is PR for everyone?
10:08 Connecting with Journalists
13:02 How to get noticed
17:20 Getting inside journalists mindsets
21:10 Prioritizing media contacts
22:45 Creating data-driven studies
31:15 Optimizing content for links
38:21 Building links with Creative Commons
49:44 Contacting the corrections desk
51:01 The best and worst PR ideas
1:00:13 What does the future hold for PR?
