This is Growth Decoded — a show that helps you grow your business by figuring out the customer experience, one piece at a time.

In this episode, we investigate the topic of “Email Subject Lines” and explore how important the subject line is to getting your recipients to open your email. We also investigate how to write better subject lines, best practices for creating curiosity and intrigue, and explore the benefits and mechanics of A/B testing subject lines.

You’ll hear from past Growth Decoded guests Melissa Love, Jonathan Young, and Joel Klettke — and see some email subject line “Hot Takes” and insights from Eddie Shleyner, Dave Gerhardt, Devin Reed, and Jacob Sappington.

Our featured guest is Scott Frothingham, author of “Instant Inspiration for Copywriters” and founder of FastForward Results.

To learn more about Scott you can check out his website and book below:

https://fastforward.convertri.com/fastforwardresults
https://www.amazon.com/Instant-Inspiration-Copywriters-Scott-Frothingham/dp/B087H9K2PB

To sign up for updates on future episodes and get exclusive content, visit: https://www.activecampaign.com/resources/growth-decoded

0:00 – Intro
4:34 – Season 1 recap
7:20 – The News
9:55 – Intro to email subject lines
12:26 – How important are email subject lines?
18:04 – What should your email subject line do?
26:02 – How does the type of email impact the subject line?
28:45 – Sneak peek at Season 2!
35:11 – How to use curiosity to your advantage
40:47 – Other email subject line best practices
42:48 – Real world examples of high-performing subject lines
45:55 – Intro to A/B testing email subject lines
52:02 – Hot takes on testing email subject lines
58:02 – Is testing worth it?
1:02:13 – Choosing an A/B test winner
1:08:00 – Common subject line mistakes
1:11:06 – Email pre-header text
1:12:55 – Automate That!
1:26:25 – Thank you!

Connect with ActiveCampaign on social!

LinkedIn: https://www.linkedin.com/company/activecampaign-inc-
Instagram: https://www.instagram.com/activecampaign
Facebook: https://www.facebook.com/activecampaign/
Twitter: https://twitter.com/ActiveCampaign

#EmailSubjectLines #EmailMarketing #Marketing #EmailAutomation #GrowthDecoded #EmailMetrics #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #CustomerExperience #CustomerExperienceAutomation

You’ll learn the step-by-step process to create emojis and place them in the subject lines of Infusionsoft emails.

My name is Daniel Bussius and I am an Infusionsoft Certified Consultant, Digital Marketer Certified Partner, professional marketer and a small business coach. You can get more free tips, tutorials, and resources by visiting my website here: http://www.danielbussius.com

Ever wanted to know how to use emoji for email so your emails stand out amongst the crowd?

In this short video, I will walk you through an email marketing trick of adding emojis to your subject lines.

➡️ Emojipedia: https://emojipedia.org

�� Aweber 30 Days Trial: http://gohere.clkpfct.com/go/awebertrial

�� Sunday Freebie – Free Weekly Gifts: https://SundayFreebie.com

You can improve your open rates by adding emojis to your email subject lines, just like I have learned for using them in my own email marketing campaigns for the past three months.

It is super easy and quick to set up as I show you in this video!

I hope this video helped you and you implement this emoji subject lines trick to your email marketing.

This week we have an array of guests jump on and give their 2c on what makes effective cold email subject lines that are SURE to get you an open.

Featuring:

0:00 Will Allred – Co-Founder at Lavender
https://www.linkedin.com/in/williamallred/

0:48 Dale Dupree – Founder & CSO of The Sales Rebellion
https://www.linkedin.com/in/copierwarrior/

1:24 Nikki Ivey – CRO at Inclusivv (Formerly Civic Dinners)
https://www.linkedin.com/in/nikki-ivey/

1:51 Belal Batrawy – Head of GTM & Evangelism at GTM Buddy
LinkedIn: https://www.linkedin.com/in/belbatrawy/

2:31 Jen Allen
Chief Evangelist at Challenger
https://www.linkedin.com/in/jenniferallen1121/

3:25 Jason Bay – Chief Prospecting Officer at Blissful Prospecting
LinkedIn: https://www.linkedin.com/in/jasondbay/
Youtube: @Jason Bay

3:40 Jed Mahrle – Global Manager Outbound Sales Development at PandaDoc
https://www.linkedin.com/in/outboundsales

3:58 Kyle Coleman – VP Revenue Growth & Enablement at Clari
Linkedin: https://www.linkedin.com/in/kyletcoleman

——————————–
ABOUT SALES FEED
——————————–
Sales Feed is a media network for a new generation of sellers, brought to you by Vidyard.

We know that B2B selling is a tough gig. It’s highly competitive, mentally exhausting, and what works today may not work tomorrow. We’re here to help with fresh perspectives, timely insights, and comic relief to help sellers stay sand and get ahead.

Sign up for our newsletter to get it all direct to your inbox! https://bit.ly/38fG4Xi

And if you’re not yet sending video messages to your customers, sign up for Vidyard for FREE at: https://bit.ly/3kMRa8J
‍
——————————–
FOLLOW US
——————————–
▶️ LinkedIn https://www.linkedin.com/company/sales-feed-media
▶️ Instagram https://www.instagram.com/sales_feed
▶️ Tiktok https://www.tiktok.com/@salesfeed

#coldemails #salesdevelopment #b2bsales